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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to reports, reactions were mixed. Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. Early reports showed consistent feedback that specific queries and sectors...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...