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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit that you are...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October...

  4. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The social keyword research reports on Twitter keyword metrics such as: SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Ultimately, we want to see how we compare against the competition so we can leverage best practices and enhance our...