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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords are a perfect testing ground to find keywords that you'll want to move to your alpha campaign (proven keywords) as exact matches. And Search Term Reports are a search marketer's best friend because they're a great source for...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Immediately many compared it to last year’s enhanced campaign migration. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers wanted to keep separate, this update should be very...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. PPC Management Operations: The Ultimate Guide

    Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. View this at the campaign level down to the ad group and keyword level.

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  7. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. Based on what the reports reveal, you may want to act on optimizing your channel design, content, or thumbnails, to best speak to your...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. DoubleClick Campaign Manager Integration (Pilot)