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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Just when you think you have the Google Display Network (GDN...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What are the prevalent themes across the ad copy? Are they using ad extensions? After all, even the best media optimizations won’t work for your new client if their competitors have much more interesting offers or stronger ad copy.

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Search marketing software and service company WordStream recently announced updates to its...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties.

  6. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Bing Shares Ad Combination Performance Heatmaps Add in 20+ other common ad copy phrases, and in one picture you have a Bing Ads Performance Heatmap," said John Gagnon, Bing Ads Evangelist. These are questions Bing Ads tackled in a study of over 250...