SEO News

Reports Performance

  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This works very well with quarterly and annual reports or even one-time studies. The potential impact to SEO performance needs to be clearly articulated so that it can be considered as part of the justification for the program and the justification...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. That's why Groupon started looking at referrals they thought might be lumped with direct traffic...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Download product reports, and re-upload to automatically apply changes.

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.