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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Each one of these reports and many more are available by searching The Google Analytics Solutions Gallery and Custom Report Sharing.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    What kinds of things is GWT telling you when it comes to your analytics and how that data is affected? From a reactive mode perspective, look at your analytics and verify. If you come across something in your diagnoses, your analytics are going to...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. So the search behavior associated with the demographics using outdated browsers is what we see coming...

  7. Adobe Analytics Adds 6 New Features

    Helping an analyst filter through the noise, the new anomaly detection in Adobe Analytics identifies outliers – data points that fall outside normal trends. New Adobe Analytics capabilities like predictive analytics and data visualization will help...