Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year...
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. When thinking about how to manage an emerging (and growing!
Here's a template for free reports that you can adapt to most markets in which your prospects are just becoming aware of the problem and potential solutions. Any hacker can exploit these holes in your security to read the entire contents of your...
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Announcing Malware Re-Evaluation and Geo-Targeting in...
According to reports, Apple had been interesting in acquiring with Wavii to integrate it with its Siri division, thereby forcing Google's hand. Google has acquired news summarization start-up Wavii for more than $30 million.
Google reports it only complied with requests in Brazil 21 percent of the time. From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high.
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
According to Craver, the set of reports you get for tracking apps in Google Analytics is different than what you get for websites. Once you have your profile set up, the GA reports for mobile websites are pretty much the same as what you see for...
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus on future...
In 2011, they launched the Page Speed reports and tools to help site owners speed up how fast their pages load. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website...
In March, Google was told to change its autocomplete feature, but reports claimed that because Google's search functions aren't based in Japan, the court couldn't make Google do so. A Japanese court has fined Google $3,100 for the uncensored...
Cloud-Based Access: Advertisers can login wherever and get real-time insights into video performance to quickly pull reports, measure success and inform future strategies. Unruly, a video technology company, today launched a real-time analytics...
The mapping alternative has had enough of this and, according to reports, has got some lawyers on the case and alerted the high court over its fear that Google is giving its Maps preferential treatment.
Utilize custom segments, organic traffic keyword query reports, together with landing page association to provide insights into potentially competing pages. My previous article extolling the death of keywords talked about developing intent-based...
Account Manager: Because I have 50 accounts that I need to deliver these reports to every week and it takes too long to produce the reports and have the meetings. Basically, this mantra forces you to ask yourself if you've prepared your team well...
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Google reports that human trafficking leads to over 21 million people being enslaved each year. Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
According to reports, the cars were collecting payload data from open Wi-Fi points for around four years. Google's privacy director has resigned from her position after nearly 10 years of service at the search giant.
