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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. From the report: BrightEdge’s page-centric approach to tracking and reporting has helped...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    You can download the full Marin report here. Marin gave tips in its report: Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Page and Content are the Center of the Universe In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. The most effective way to manage your SEO programs going forward is to make pages the...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Content Metrics, Reporting, and SEO Couple this report with time-on-site metrics, pages viewed, and a traditional SEO ranking analysis that shows keywords and ranking URLs. As content moves to center stage, it’s imperative that brands become master...

  5. AdWords Christmas List: 6 New Features Google Should Add in 2013

    While you can connect the merchant center to your PLAs, the data is delivered in a pretty elementary fashion. Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data.

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you knew your call center had an extremely high phone conversion rate, and that for this one month they were experiencing some slow days, wouldn’t you want to test a click-to-call campaign?

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google Analytics: Interplanetary Reporting Well, Well, starting in 2030, Google will solve another problem with their latest analytics innovation: Interplanetary Reporting. Not seeing this one myself, but SEW readers and others including Google...

  8. Creating an In-House Search Marketing Center of Excellence

    By creating these standardized reporting, company can also cut costs on a per report basis. A Search Marketing Center of Excellence can provide the following benefits to the organization: If it’s a QA testing center of excellence in an IT group...

  9. Google Inside Search Event Recap: What's New in Mobile, Voice & Image Search

    Mobile search took center stage at yesterday's Google Inside Search Event. Iain Thomson also contributed to this report. With Google reporting that mobile search traffic has grown five-fold in the past two years, Google said that it would be...

  10. RIP: AdWords Report Center

    If you spend any amount of time in Google AdWords, you've probably noticed that your report options have slowly been dissappearing from the Report Center. In fact, the only real reason that the AdWords Report Center currently exists at all is for...

  11. Search Marketing Toolbox - SES San Francisco

    Go to the Google Opportunity Center and use the Analyze Competition report to see how you are doing against your competitors. Report Reporting (keyword ranking, analytics, trend and buzz monitoring) I actually changed sessions to be here today...