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  1. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It's like AdWords Editor for Facebook. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour...

  3. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  4. Tell Me Three Times: A 3-Pronged PPC Balance System

    Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. The PPC Balance System You can set up this reporting on a daily or weekly basis, depending on the velocity of your data, through...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Attribute Conversions Across Channels a 93 percent YoY increase in Facebook ad spend; they noted that this one channel now represents between 3 to 5 percent of total search spend. Covario’s analysis, which focuses on activity in the high-tech and...