SEO News

Reporting Ad Rank

  1. Conflicting PPC Trends: What They Mean & How to Fix Them

    Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before. Cost-Per-Click Increases – But Ad Rank Decreases Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Next, to prioritize, simply rank the items in order based on maximum opportunity size that are fastest to achieve and have the least degree of risk. Rather than dealing with ad hoc requests for updates or details from different people, take control...

  3. How to Easily Get More Ad Traffic on Yahoo & Bing

    Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.

  4. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    What you have to be aware of is when you rank below position 3. Bumping your ad into the top 3 positions may just give you the boost you need. Your managed placement ad is competing against all the other ads in the action to take the #1 position...