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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...

  3. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding...

  5. Mobile Advertising Measurement: Winning the Long Game

    However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  6. How to Use Google Analytics Site Search Reports

    There are benefits to both methods, so it will depend on your reporting and website setup as to which choice will work best for you. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without...