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  1. Right to Be Forgotten: Google Refreshes Stats

    A financial professional asked us to remove more than 10 links to pages reporting on his arrest and conviction for financial crimes. A media professional requested that we remove four links to articles reporting on embarrassing content he posted to...

  2. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar endeavors in the future. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. In the past, figuring out if your search advertising actually lead to these...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    View Mobile Reporting in Google Webmaster Tools (GWT) Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT.