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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar endeavors in the future. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. In the past, figuring out if your search advertising actually lead to these...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    View Mobile Reporting in Google Webmaster Tools (GWT) Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The referrer is a weak link in the SEO reporting chain In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    So, advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool, launched last Wednesday. This new reporting from Facebook is game-changing in our ability...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Once the SAP team knew how impactful not providing attribution modeling to their reporting was, they had to review which types of attribution models would work for them. I have always felt that the success of digital marketing is often attributed...