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  1. Mobile Advertising Measurement: Winning the Long Game

    However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. How to Use Google Analytics Site Search Reports

    There are benefits to both methods, so it will depend on your reporting and website setup as to which choice will work best for you. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    You can set up and use these dashboards for quicker reporting and deeper insights using the following five steps. What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do...

  5. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Advanced reporting: They're calling this a multi-dimensional tool; I'm calling...

  6. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    And, with a little extra digging, it turns out that Search Engine Watch has written about MainStreetHost once before when it was reporting on those companies who were busted for writing fake reviews. On occasion, I'll search [search engine...