In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. One page out of millions gives Mozilla trouble with Google.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Reporting & Testing Resources
Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? And while you'll get offline reporting you're not going to be able to measure conversion in the...
The second realization is that there’s much more to effectively managing PLAs than just cleaning up a feed, uploading assets and doing basic manipulation and reporting. Ever since last year’s rollout of the new product listing ad (PLA) system from...
Also, make sure you receive reporting that explains what has been completed. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in...
In addition, most vendors offer an easy to use interface that decouples the code and the business reporting requirements, making the addition of tags as easy as dragging and dropping object-oriented rules, making it literally klutz-proof (notice I...
Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to...
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. While self-reported data is leaps and bounds better than no...
When personalized search becomes more important for ranking, these tools won’t be able to mimic user characteristics and they’ll need local crawlers to provide more accurate reporting (but that also applies to your manual checks).
Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. At SES New York, networking was a major priority for most of the attendees.
Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. With the rapid adoption and renewed interest in content, part...
Reporting on the evolution of highly converting keywords and content. Focusing on the discovery of highly converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Here's a roundup of live blogging and coverage of SES New York 2013. Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog
After installing Facebook’s conversion code, I let the campaigns run for a little over a week and confirmed that the numbers matched (within an acceptable variance) with my client’s back-end reporting system.
From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media reporting. Google Analytics has been improving the way you measure social media steadily over the past year.
Eric also suggests that marketers start thinking about channels as the output of the reporting instead of an input of your marketing strategy. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile...
The average position is only reporting those auctions in which you reached the first page, and ignoring the others. Reporting to them on position is going to include sketchy stats and disambiguates them from the figures that really count: money.
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting and platform to work with. Reporting: Joining the advancements in where an ad shows up and what it says are the...
