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  1. Driving Consumer Insights With Mobile Analytics

    Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? And while you'll get offline reporting you're not going to be able to measure conversion in the...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Also, make sure you receive reporting that explains what has been completed. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    In addition, most vendors offer an easy to use interface that decouples the code and the business reporting requirements, making the addition of tags as easy as dragging and dropping object-oriented rules, making it literally klutz-proof (notice I...

  4. A Strategy Map for Google Display Network Success

    Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. At SES New York, networking was a major priority for most of the attendees.

  6. The Synergy & Benefits of Optimizing Content as You Write

    Depending upon the sophistication of the CMS and technology you use utilizing powerful audit and reporting capabilities allows you to easily set and monitor SEO standards and compliance. With the rapid adoption and renewed interest in content, part...

  7. SEO & Keywords: Think Conversions, Not Rankings

    Reporting on the evolution of highly converting keywords and content. Focusing on the discovery of highly converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    Eric also suggests that marketers start thinking about channels as the output of the reporting instead of an input of your marketing strategy. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile...

  9. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    The average position is only reporting those auctions in which you reached the first page, and ignoring the others. Reporting to them on position is going to include sketchy stats and disambiguates them from the figures that really count: money.