Twitter’s search algorithm and use of hashtags makes it easy for reporters to find interview subjects and speakers. Also, Twitter yes makes it easy for you to reach out to reporters and business professionals you do not know, but this does not mean...
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
Branigan also suggested checking out the Mark Nolan TED talk on how Twitter verified accounts are good sources of trustworthy info for reporters and authors. The need to design and deploy a next-generation site architecture that maximizes your...
Most outlets still expect the traditional release, and journalistic ethics prompt reporters to research the release anyways. If you’ve built relationships with reporters who are open to this type of release, then a more modern and feature-style...
Identify which reporters and bloggers are already sending you traffic without you even having to pitch them. I'll start with a confession. My name is Lisa Barone and for years I ignored analytics. I'm a content person.
However, most reporters work to a deadline and you have to be swift in your response to get in. Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building...
This will give reporters the information they need to assess the value of your story before they reach out to you, and could even mean the difference between making or missing a tight deadline. At least, that's what the Mayans said.
If you've got breaking news, invite reporters to link to the original source. It's best to give reporters the stories they want and when they're feeling warm toward you, that's the time to ask if it would be possible to link to your site.
Local paper reporters are hungry for any kind of good news story and often have trouble finding them! As 2013 is now just days away we’re into the critical planning period for most marketers. While time will undoubtedly be spent drilling down into...
Today, virtually every high-quality newspaper has hired women reporters and adopted bold headlines, prominent illustrations, sports pages, women’s sections, personal advice columns, and comic strips. And they’d be honored if one of their reporters...
He told reporters that it’s valuable to keep lines of communication open. Google’s senior VP of advertising Susan Wojcicki was joined by FTC Chairman Jon Leibowitz for lunch yesterday in Southern California.
Klout, PeerIndex, Kred, and Percollate are today's social influence reporters. Like it or not, marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator, or even a taste-maker.
Sign up to get free media opportunity alerts from HARO (Help Out a Reporter), which will connect you with reporters who need expert insights for their stories. Whether you're a boot-strapped startup on a shoestring budget or a blue chip company...
Mosley had won a court case against News International, after reporters for the now defunct News of the World obtained embarrassing photos of him engaging in sexual acts. MPs have called on search giant Google to implement filtering technology to...
Since the two companies’ alliance in October 2011, ABC News has rolled out a slate of original video programs featuring its lineup of anchors and reporters to Yahoo’s online audience. If you compare the latest data from comScore Video Metrix with...
Rubin also addressed concerns that Google may favor Motorola, telling reporters Android will be "neutral" and won't give Motorola early releases of software. As smartphone ownership continues to grow, going mobile and mobile optimization are...
There are many graduate students and reporters looking for work. All the data you need to create linkable material is provided by governments around the world for free. One just needs to do some research, make it interesting, and promote it.
Facebook has launched a new social plugin for websites, the Subscribe button, which “publishers and other developers can add to their websites to make it easy for people to connect to reporters and public figures in one click,” ClickZ reported.
If you create and cultivate relationships with reporters, researchers and editors you have an even better opportunity to have your news noticed. Unless your name turned up in the police blotter, you usually get the rush of pride that comes with...
But one thing that hasn’t been discussed – even by seasoned reporters Kara Swisher and Walt Mossberg standing a few feet away – is how this plugs into search. And you’ve likely read at least one headline that included the words “Groupon Killer”.
