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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. The report cited that these searches consistently peak the first week in...

  2. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    As early as last Friday, Google reported slower levels of activity from China. This isn't the first time that China has had a hand in controlling what their citizens can access. It is speculated that the disruption is due to the 25th anniversary of...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. The most notable differences from 2012 to 2013 were Booking.com's increase from seventh to first place and Kayak.com's drop from...

  4. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of promoted pins since their first test run.

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    First, that the PageRank you see and what Google uses are two different things. Second, reported PageRank is going away over time, so the updates are further and further apart. So, first of all, we see that PageRank does not rank web sites as a...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5 percent to 1.5 percent. During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search...

  7. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent from $36.6 billion in 2013. That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet...

  8. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    When Turkish Prime Minister Recep Tayyip Erdoğan first announced plans to "eradicate" Twitter, in response to leaks and criticism of the government made through Twitter, it got many people's attention about whether he would follow through...