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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? It doesn't matter what team, country, or company you represent. It's been reported that advertisers spent as much (if not more) on World Cup...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is according to WIN, a company that represents independent labels worldwide. Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results?

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. I think this has a lot to do with the way that men carry themselves and a varying sense of confidence (or...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Multi-channel touch points are even more valuable for social advertising," Marin reported.

  6. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Publicly, the Turkish Prime Minister has said the ban was over content on Twitter that the company refused to remove from Twitter – specifically content that insulted Turkish citizens, although those citizens are primarily Erdoğan and his...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly two-thirds (64 percent) of respondents find it helpful to watch videos to learn more about the company they will purchase from.percent of respondents consider companies that produce video content to be more trustworthy.