When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.
We reported on the recent announcement of the keyword planner in April and are really looking forward to this new feature. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late.
Domino's Pizza has been publicly outed as a brand neglecting their Google+ page by the Reuters article that has been republished and reported on quite a bit in the past couple of days. Google+ is struggling to attract brands, and the brands they do...
Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions. Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns.
This could be a beta test for Google search but it could also be a test for the new Google Maps interface reported earlier this week by Google Operating System that is rumored to be launching soon: Google seems to be doing a limited beta test of a...
It’s no secret that Google receives thousands of government requests worldwide to takedown content each year, and the search engine reported it doescomply at times. In February, Google filed an appeal in Russia to challenge the censorship of a...
As the Wall Street Journal reported: Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according...
A post from the BBC last week reported Google said it's following the footsteps of organizations like the United Nations, which voted to grant Palestine "non-member observer state status" in November 2012.
We will remove instances of these videos that are reported to us while we evaluate our policy and approach to this type of content," a Facebook spokesperson said. Facebook has confirmed that it will remove videos of people having their heads cut off.
The firm's study reported that one out of every two surveyed use social media to connect with other professionals. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study.
The automotive industry was also reported to be lacking in Pinterest engagement. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
Facebook reported that it made 14 cents less in advertising revenue per user in this quarter compared to the last. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one...
It's still uncertain if this will actually replace Bing's current logo, as they are early design concepts, the Verge reported. Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in...
Through testing, others have reported other odd amounts. Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs).
Meanwhile, Zuckerberg will take a $1 salary this year, Mashable reported. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and...
The deal was first reported by TechCrunch earlier this week and finally confirmed by Wavli in a post yesterday on their website: Google has acquired news summarization start-up Wavii for more than $30 million.
Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. The search giant reported that requests were at 1,811 from January to June 2012.
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. The European Commission is now seeking feedback on Google's...
Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the...
Last week Google reported a rise in revenue of 31 percent to almost $14 billion. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the...
