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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be held to a higher standard because of the nature of the information, for example, if it could...

  2. SEO Website Audits: Everything You Need to Know Part II

    Other audits will be some combination of these and you will need to discuss with the auditor the goals, the expectations, and what will be reported to you. In a follow-up to an earlier column on what a site audit is in general, today I am going to...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do you have SLAs in place for response times of reported issues? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. There are some shady dealings going on behind the scenes at YouTube regarding...