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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do you have SLAs in place for response times of reported issues? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. There are some shady dealings going on behind the scenes at YouTube regarding...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks. School may have just got out for some, but that doesn't mean search marketers can take a break.

  4. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing.

  5. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The male client service rep with the lowest score still did better on the survey than the female client service rep with the highest score," Kim reported. I think this has a lot to do with the way that men carry themselves and a varying sense of...