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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Now, it’s time for the bad news. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and images have impacted YoY numbers and what actions can make the most of organic search moving forward.

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos, etc. For example, let’s look at the seven results returned for...

  5. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports. In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social...