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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Oftentimes, strategic partners, distributors, or other vendors offering complementary solutions will attend these events and trade shows, giving SEO professionals the chance to put a face to a name (otherwise only seen in email or social media...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...

  4. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Social media, they said, continues to be a strong digital advertising channel. He recommends, “It is imperative for advertisers to measure the consumer path across the entire sales funnel and apply the right attribution to determine the correct...