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  1. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to Twitter, hashtags...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  5. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    The comprehensive agenda of this conference will walk you through the new marketing landscape of converged media will be led by industry practitioners and innovators. My most recent focus is on digital analytics strategy, including the writing of...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    This is a huge missed opportunity, because email is responsible for generating twice as much direct traffic as social media, and fully four times the conversion rate. Search remains a crucial driver of traffic for ecommerce, generating 31 percent...