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  1. Dealing With Onsite Duplicate Content Issues

    Be Consistent With Your Internal Linking Strategy: Just stick to one particular format to avoid confusion. Siteliner will generate a full report on duplicate content, broken links, and skipped pages. Duplicate content within the same site makes it...

  2. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant...

  4. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most...

  5. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  6. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in...

  7. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. If you're tempted to stop reading now, due to custom report phobia, relax. Click on the Create Report button and it will save it in your account.