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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Cut to August 2011, and Business Insider put out their infographic on Tips for Tipping Etiquette, which was an exceptionally well put together guide on tipping etiquette based on frequency and service offered, in an easy to read chart format.

  2. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The IAB noted this year's 14.5 percent increase in revenue was "slightly below the overall industry growth of 15.2%, likely due to a shift to Mobile Search, now captured in the Mobile format. The new Mobile advertising format ($3.4 billion, 9...

  3. 14 Tips on How to Become a More Efficient SEO Professional

    I quite often need to format several worksheet exactly the same way. One example could be to prioritize emailing a client a mini-success story about a weekly performance improvement before completing the whole weekly report, a task which will take...

  4. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Given click share of PLAs was increasing prior to Q4, we do expect the ad format to remain popular among advertisers throughout the year, particularly retailers,” Lawson told Search Engine Watch. As with any popular ad format, Google and...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    But don’t miss other ad format and ad improvements Bing has made to help you improve your click volume and even offline conversions. Share of Voice report in Bing Ads in a gold mine of insight. You can get keyword level insights on how many times...

  6. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.

  7. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    The purpose of consumer interactions varies depending on the format, she said. In January this year, search engines accounted for 18.7 billion U.S.searches; alternative search sites produced another 9.9 billion (report cites comScore data).