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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Over the last 12 months we have witnessed a content marketing explosion and a...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We also don't have any sales via phone calls that we can report against (yet this we site prominently displays its 800 number on the top/right of every page). There are so many things that we need to account for when we're trying to report on...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? Mobile and social have been among the most talked-about subjects for the last...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    The report will contain a "matchtype" column. One way is to refer to the query reports, or search terms report, to see how your ads performed when triggered by actual searches. Use the terms in this report to learn more about how your customers...

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. Mississippi Attorney General Jim Hood claimed Google was up to its old tricks by allowing websites to be found that sell illegal...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  7. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. The report reads from the left to right and each column...

  8. Porn Comes to Google Glass, is Quickly Banned

    If we become aware of content with child pornography, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution. Adult App Store Mikandi released the first pornographic app for Google...

  9. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR...