It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
Use their SEO Visibility report to track the current trend and historical development of a domain's visibility in search engines. Here we’ve quickly pulled the report of backlinks discovered from Majestic SEO, which can showcase the progress of...
The survey report states that many organizations are engaged in "random acts of content development," lacking cohesive strategy. Furthermore, the survey report indicated that blatantly self-serving and promotional content is a major turnoff, cited...
Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories, marketers should prioritize their Fan acquisition investments on converting existing customers," Syncapse said in its report.
This report is an awesome tool for social media community managers because it could provide a roadmap for when engagement might yield fruit. With this report you are finally able to understand what keywords ultimately drove unique visitors to each...
The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in its report. Ecommerce customers acquired through Twitter are worth 23 percent less than the average CLV, the report said:
At first glance this new report seems quite helpful. The top movers report will be found under the Dimensions tab. Once the report is created you will be presented with a roll up of information such as Top Increases, Top Decreases, Total Change and...
It wasted my time, and the theme directory's time to refund me and report back to the author. There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality...
However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that integration of email marketing with other channels is either manual or non-existent.
For more information on Chitika's methodology for this study, you can download the full report here. New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's...
Essentially, the report submits a request for comments and expertise. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly...
Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Over the last 12 months we have witnessed a content marketing explosion and a...
Advertisers can still buy search products with ads on search results pages, according to the report. Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year.
You can see Adobe's full report here. Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. Google will take home more than half of all mobile...
Once you drill down into an area, the settings take on a look that resembles the more-familiar report navigation in the Reporting areas. In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of...
We also don't have any sales via phone calls that we can report against (yet this we site prominently displays its 800 number on the top/right of every page). There are so many things that we need to account for when we're trying to report on...
If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? Mobile and social have been among the most talked-about subjects for the last...
An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services report that will be widely available soon or by reviewing our dedicated presentation of the...
The report will contain a "matchtype" column. One way is to refer to the query reports, or search terms report, to see how your ads performed when triggered by actual searches. Use the terms in this report to learn more about how your customers...
