Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Over the last 12 months we have witnessed a content marketing explosion and a...
Advertisers can still buy search products with ads on search results pages, according to the report. Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year.
You can see Adobe's full report here. Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. Google will take home more than half of all mobile...
Once you drill down into an area, the settings take on a look that resembles the more-familiar report navigation in the Reporting areas. In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of...
We also don't have any sales via phone calls that we can report against (yet this we site prominently displays its 800 number on the top/right of every page). There are so many things that we need to account for when we're trying to report on...
If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? Mobile and social have been among the most talked-about subjects for the last...
An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services report that will be widely available soon or by reviewing our dedicated presentation of the...
The report will contain a "matchtype" column. One way is to refer to the query reports, or search terms report, to see how your ads performed when triggered by actual searches. Use the terms in this report to learn more about how your customers...
Once you know this however, you can use the report to benchmark your data, understand usage and start making improvements to get better results. Whatever the size of your business, you can gain valuable insights from the Google Analytics location...
Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. Mississippi Attorney General Jim Hood claimed Google was up to its old tricks by allowing websites to be found that sell illegal...
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
Just like the Spam tool, nothing happens after a single report. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. The report reads from the left to right and each column...
According to the report, the PRISM program goes back a number of years to programs set up by the Bush administration to collect intelligence. Several of the companies named in the report have already been providing regular public reports on their...
To address these questions, we recently published a research report ranking the top 50 advertisers in 2012 in 15 of the largest retail sub-categories based on U.S. Retailers spent more than $2.3 billion on paid search advertising with Google...
If we become aware of content with child pornography, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution. Adult App Store Mikandi released the first pornographic app for Google...
Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR...
As the owner of the listing, you can't go through and delete negative reviews (you can only report reviews that are inappropriate, which will then send that review to Yahoo). Luckily, there are several options – including Google+ Local, Bing Local...
The Analytics team also added new features to the Goals Overview report. The Goal Overview Report isn't the only report that's changed. Goals are often defined as a specific URL. If a visitor reaches that URL – typically a thank you page after...
