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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There was a small column in our leads report called, "Lead Status. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance.

  2. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    During the two readings of the bill, the Senate concluded that, "No federal agency should use taxpayer dollars to purchase a report from the National Technical Information Service that is available through the Internet for free.

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number of likes, comments, and shares. Many search marketers consider Facebook to be a crucial part of any...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    From the report: The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the...

  6. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. If almost three-fourths of customers are researching locations before visiting a business for the first time, prioritizing and...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  8. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that fail to offer optimized mobile...

  9. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    With this report, you can drill into the referrals to see exactly which ones are driving most of the traffic to your competitor. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...

  10. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today...