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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. But it can be a difficult area to manage, especially if your business has...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    This will make customer feel heard and diffuse a situation from the potentially viral social airwaves; ultimately avoiding bad reviews on outlets such as TripAdvisor, Yelp, or RipOff Report. Search results beware and be aware, customer service is...

  6. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a user. At the Citi Global Technology Conference in New York, Twitter’s...

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In July, SEW covered a report from Covario that showed mobile search advertising made up 25 percent of total worldwide advertising spend in Q2 2014 - a 98 percent increase in spend year-over-year. In another report, eMarketer predicts North America...