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  1. Bing Predicts Weighs in on Scottish Independence Vote

    A Bing rep did not respond to a request for comment by deadline. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other data to forecast the outcomes of events, to "leverage our algorithms...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The male client service rep with the lowest score still did better on the survey than the female client service rep with the highest score," Kim reported. In fact, the woman with the most experience overall still had a lower score than the male...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said there is no reason to trash your competitors – it looks ugly, and your competitor could launch an attack trashing your rep. If you have amazing products, put in effort to build great service, you'll build a great rep," Beal said.