SEO News


  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The male client service rep with the lowest score still did better on the survey than the female client service rep with the highest score," Kim reported. In fact, the woman with the most experience overall still had a lower score than the male...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said there is no reason to trash your competitors – it looks ugly, and your competitor could launch an attack trashing your rep. If you have amazing products, put in effort to build great service, you'll build a great rep," Beal said.

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  5. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Many of these telecommunications companies have a great rep when it comes to dealing with social media and their interactions on it, even if they don't necessarily have a great overall rep, but are making plenty of inroads with a large and active...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  7. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...