Take another example of the UK‐based holiday villa rental company, Premier Holidays. Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings.
Local landing pages for hotel chains, car rental firms etc.are of critical importance because they perform two crucial functions: Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you...
Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...
Other features, like airport targeting, can be a huge boon for car rental companies or local hotels: Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild.
These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...
The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. More than three-quarters of mobile travel users download map and driving directions when looking to convert with hotels, while both airline and car...
For example, let’s say you’re a vacation rental owner. In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc.
For example, in Miami Beach there is a popular city bike rental program that offers advertising space. Marketing is marketing. Link marketing isn't all that different from regular marketing. It's about making people aware and getting them to take...
Carpenter Bus, no stranger to charitable giving, has decided to donate church bus rental time to youth groups this year. Many webmasters received the dreaded backlink warning emails directly from Google Webmaster Tools.
Most of them contain a travel service (like last minute, all inclusive, tickets, hotels, holiday, cruise or rental car) combined with a locality (like Jamaica, Iceland, New York, Europe, Grand Canyon or Alps).
Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this...
Ranking for "holiday" might not be the best idea if you only offer airline tickets, but by partnering with hotels, excursions, car rental and more, you might just be able to get away with it. The money you’re able to make from a top position in...
If you’re searching for car rental from your phone at Heathrow, it’s pretty safe bet you want a rental company in London and need a car right now. But the paid search community almost never discusses them (a point Kevin Lee made two years ago).
The 3 Principles in Action: Winning re done replaying the video to everyone else at the office, let’s look at these principles in action, and how they’ve been used to boost the performance of some PPC ads; starting with this one about DIY rental...
As Google race to grow their market share in mobile and tablet devices, further chip away at Yahoo’s display revenues and toy with entering the TV business and grow their own movie rental business, both Yahoo and Amazon (including their rental and...
Let's take as an example a vacation home rental agency with properties in France wishing to market to French-speakers. When you’re building an online reputation, regardless of language, one of the most important things you can do is to use anchor...
YouTube video rental options were first introduced in the U.S.in January of 2010, when YouTube offered Sundance film rentals. The rental feature expanded to include big-studio features in May of this year.
Earlier this year, YouTube went into the movie rental business, with 3,000 full-length offerings on their U.S site and, later, over 1,000 titles on YouTube.ca. Google is reportedly in the final stages of negotiating several deals for original...
Federal Express), restaurants, banks, rental cars, software downloads and hotels. Bing and Decide. You've heard the slogan. You've noticed the extra results for things like shopping, restaurants, or even finding deals.
YouTube announced the launch of an online movie rental program for Canadian viewers September 1. With more than a thousand titles available for $4 to $5, or free for older movies, YouTube is attempting to break into Canada’s movie/TV rental market.
