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  1. 5 Google Dynamic Remarketing Ads Best Practices

    Shoes while you get coffee, sneakers at the gym, flats as you drop off your Redbox movie rental. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. More than three-quarters of mobile travel users download map and driving directions when looking to convert with hotels, while both airline and car...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this...