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  1. The Multi-Platform Majority Has Arrived. Are You Ready?

    Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye. One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This renders the open APIs that networks such as Facebook and Twitter have pretty ineffective when it comes to these specific issues. Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute reactions to...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Google has just rolled out Penguin 2.0, a large algorithmic update...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    If you aren’t sure how well your site renders for mobile users, try the GoMo tool. Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com...

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    The limitation of information renders the demographic tools rather useless. People seem to think that the GDN is like drinking from a fire hose: turn it on and get a ton of traffic. No doubt, your GDN campaign will drown in unqualified clicks and...

  7. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. Facebook's new premium ads have been creating 5 to 10 times more...

  8. 7 Tips for Landing Page Greatness

    Make sure it renders properly and is sized correctly. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step, and they’ll do so because there is...