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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Finally, he may conclude his purchase by visiting the site directly, having bookmarked it after previous visits, or simply remembering the domain name. How often do you walk into a store you've never heard of, on impulse, and buy the first thing...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Still, though, the most important part of retail social media marketing is remembering that there is no silver bullet. No longer is a consumer finding the next styles or products they want in a catalog that ends up in their mailbox.