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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Facebook targeting in particular has become much more...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Now, within Marin Software, customers are able to import their Google...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. Here is a good post that lists and reviews competitive analysis and keyword research tools. If you're doing paid search, you typically want to...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    If you made any changes to your website this year, always double check your Remarketing audiences. Audience lists Thinking of the GDN, you should double check all of your audience lists. Make sure all of your lists are targeting the appropriate...

  5. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Buy some traffic for your assets on AdWords or use remarketing to re-engage with anyone who’s already visited your site. Group interviews, "best of" blogs, huge tool lists are all great examples of content types you can leverage to scale your efforts.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Have you tested Remarketing Lists For Search Ads yet? Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. Remarketing lists for search ads (RLSA) campaign ideas: