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Remarketing

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Now, within Marin Software, customers are able to import their Google...

  2. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. And it got me thinking – what are the differences between good PPC...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Pay-Per-Click Remarketing The first cure for excessive SEO risk comes from a Google product called PPC Remarketing. Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing...

  4. PPC Management Operations: The Ultimate Guide

    Have a close look to see if remarketing or PLAs might be an option at this time. Consider Remarketing and Product Listing Campaigns Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...

  6. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    If you made any changes to your website this year, always double check your Remarketing audiences. Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Remarketing: Continue the conversation with remarketing. Using dynamic remarketing ads can be a huge win in this category as you dynamically display specific images to each user. After the holiday rush is over, a hangover may set in, causing...

  8. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  9. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Time of day, location, device and remarketing status are pretty big buckets. Once you start adding in all your varied remarketing lists things get really interesting. We can't target an individual person on search, we can target a group of people...