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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types Maintain presence of all relevant Meta tags The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  4. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Well-researched and relevant data, a study or a news story Always have content written or associated with a relevant industry professional/expert

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were...

  7. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy.

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  9. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...