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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. When using social listening tools, you can dive all the way down to specific...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    When brands post to Facebook, it's very common, and almost expected at this point, for them to ask for likes, shares, and comments to promote their products. Now, if a business or website asks for likes, shares, or comments, it will be much less...

  3. Twitter Launches Tailored Audiences Retargeting Product

    Twitter shared early results in the blog post announcement: Frequency can be an issue in newsfeed ads, where users may spend just 5 percent of their Facebook time. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and...

  5. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads are displayed to people nearby who are searching for relevant information or have visited similar locations. Ads may also appear on a search results page. Local businesses face a specific problem, Foursquare said in their blog post announcement...