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Relevant Ads Placement Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...