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  1. 4 Ways to Expand PLA Success in 2014

    The local information shown in these ads gets pulled from the product feed; so marketers must ensure feed accuracy. Marketers should monitor PLA performance to analyze top performing products and leverage the resulting demand signals to create...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience but everyone who resided both in the free audience and in the paid audience. My client has about 20 different 'use case pages' on the site...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Negative keywords prevent ads from showing on search queries that aren’t relevant to your product, thereby reducing unwanted impressions and clicks. Less work, more relevant ads. Instead of keywords, Google use content from the website to match ads...

  6. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    These will serve ads directly to the local consumer. The key is that ads are both locally and contextually relevant. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s...

  7. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    Naver has a few different types of ads. Click Choice Advertisement: Classic pay-per-click search ads, shown immediately below once a query is placed. Content Network Advertisement: Similar to Google AdSense, Naver also has a strong partnership with...