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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. Together, these new features can help you easily compare campaigns across platforms, discover new metrics, and derive actionable insights.

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    More brick and mortar national brands are realizing that online local search business listings are not advertising, yet they need to be part of their marketing efforts because without providing consumers name, address and phone number (NAP...