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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. Adding on third party data can increase the granularity of which...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook Ads When you add links to other sites in your content, you create pingbacks and referred traffic to those sites. The key is making sure your ads are highly targeted for your audience. Turn your content asset into a range of mediums, from...