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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. In this case, with their audience targeting layered on top of GDN...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Sure, when mom was browsing relevant content, our ads...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    But over the last few months there have been a lot more ads which could arguably be identified as both a music video and a full-blown ad. During the next few months, we expect to see a lot more ads that push the boundaries between music video and ad.

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Remarketing can take advantage of what you already know has taken place on the...