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  1. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): If you aren't using mobile-specific paid search ads, you're doing it wrong.

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Targeting audiences with social and display ads using data gathered...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. While many advertisers focus heavily on initial keyword...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Sure, when mom was browsing relevant content, our ads...