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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's ad program Product Listing Ads gives online merchants a lot of control in managing product visibility. We get a lot of retailers who are trying to manage product listing ads but someone else is sending out their feed or there's...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping. AdWords: Paid Google ad program, which is managed through the AdWords login, and appear...

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free trial of Wow Super New Program Y, it’s important to show those tried and true tools...

  5. Are You Competing with Your Own Business Identity?

    This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a...