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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The compulsory migration from Product Listing Ads (PLAs) recently to the new...

  2. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will now also be displayed when users have queries with...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads with low click-through rates (CTRs) Ads under review or disapproved These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Separate campaign view by Search re working on refining campaigns...

  5. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. If you feel some of terms shown aren't relevant to your business, you can...

  6. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Targeting audiences with social and display ads using data gathered...