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Relevancy Algorithms

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  1. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In a new webmaster help video, Google's Matt Cutts discusses whether an identical algorithm is applied to all search results, or if there are different algorithms that apply to different search results based on things such as freshness, backlinks...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Because that's what the search algorithms needed, in order to be able to connect the dots. And of course, Google spokespeople repeatedly voiced terms like quality and naturalin an effort to break us of the habit of wooing their algorithms instead...

  3. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    The concept of "quality" has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. But this is all based on the assumption that the algorithms work and the most relevant content is...

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. Seventeen years later, relevancy is still at the core of Google's organic search algorithm, especially when it...

  5. Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

    The algorithms are looking to catch anything that appears unnatural – so when the next Penguin or Panda updates come around (or Platypus or Pigeon, whatever stupid name they give it next! What Happens if Links are no Longer Valued by Search...