Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. MJ: How does social relevancy compare to search relevancy? RG: Social relevancy and trust is measured on the...
Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own special sauce of algorithms, self-service platforms and generally raising the bar for the entire industry.
The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. Seventeen years later, relevancy is still at the core of Google's organic search algorithm, especially when it...
The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple...
Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Some may even say merchants are getting Scroogled with the new Google Shopping setup.
With the maturing of search algorithms and the growing sophistication of Internet users’ behavior most searchers: By identifying topic relevancy, exploring new query research, understanding user intent, and providing content that connects, savvy...
While we don’t want to ignore language handling improvements Google has made for international and language-specific search queries this year, it is interesting that tweaks to its relevancy algorithms follows closely behind freshness, answers, and...
It certainly goes some way to explain how many ways Google is able to alter its algorithms to affect link building and the relative weight or value of inbound links. What is Relevancy in a Search Context?
The algorithms are looking to catch anything that appears unnatural – so when the next Penguin or Panda updates come around (or Platypus or Pigeon, whatever stupid name they give it next! What Happens if Links are no Longer Valued by Search...
Image Alt Text: The search algorithms use an image’s alt text to determine relevancy for universal search and image search. Avoiding over-optimization of one's website is key, and a natural link graph is important to the search engine algorithms...
Given how significant anchor text remains in determining relevancy for search engine algorithms, and knowing a significant part of inbound links with anchor text is outside of our control, it's important that SEOs take steps to influence the...
None of the pre-Google engines analyzed links, and none of the algorithms or search results were in any way based on any external linking related signals. Lost during this period was the quality, intent and relevancy of the link building process.
While Google Search Plus Your World evolves into a centralized social hub of activity that connects search results with social functions, we must be cognizant of the fact that the search engine will likely be testing algorithms that introduce...
Yes, we’re all aware that relevancy algorithms are composed of hundreds of variables, each attributed weightings, which means that often a simple question can’t be answered (unless further conditions can be provided).
Recent changes to Google’s search ranking algorithms and highly publicized search penalization of well-known brands, have caused much angst in the SEO community. However, Google’s changes to its algorithms aren’t new.
While internal links may not count as much as external links (depending on who you ask), they are certainly a very important part of search engine algorithms. By ensuring that the link text used in these structures is keyword focused, you help...
If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results). Compare your resulting keyword list by relevancy...
It's extremely difficult to test isolated hypotheses in search, given that so many factors contribute to ranking algorithms. Matt Cutts confirming the assertion that Google does use social signals, primarily referencing author authority, following...
We all know that Google's rankings are determined by algorithms. So far you've told Google where you are, who you are, tied that information to your website, given them a description to display and to draw relevancy and keywords from, and then told...
One of the latest metrics we've seen from search engines that contributes to their ranking algorithms is page load speed. Recently, both Google and Bing confirmed they use social signals from Facebook and Twitter as relevancy indicators.
