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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Topical Relevancy If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted...

  2. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    It's the same algorithm that returns lots of different web results, you know a hundred or even a thousand and then with those we just sort them in the order of what we think the trade-off of relevancy versus reputation, so we want something is...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    So how is relevancy determined? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improve Ad Relevancy Improved relevancy through tighter, more targeted copy can help advertisers increase their quality score; as the score moves toward 10, advertisers saw their CPC lowered by 50 percent...

  6. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Howard said marketers need to focus on relevancy. Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was...