Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
MJ: How does social relevancy compare to search relevancy? RG: Social relevancy and trust is measured on the same model that search engines use to measure the authority and trust of websites, as well as the linked connections between them.
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
White hat, relevancy-first tactics don't yield thousands of spammy links, and building a new legacy instead of keeping in line with the old one has taken some real effort. We've all found new approaches that work for us – relevancy, transparency...
Relevancy One area that will certainly be under the microscope as Google looks to improve its semantic understanding is relevancy. Having watched the initial rollout take many by surprise it make sense this time to at least attempt to prepare for...
So how is relevancy determined? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. Search and social media technologies have taken huge strides over the last few...
That’s why the ecommerce experience through the content you create should be all about balancing action with information – usefulness with relevancy – all so your user has an easy and satisfying shopping experience.
So when it comes to link building now, it's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your creative link building efforts.
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by...
Consider the topical relevancy of post-engagement factors: Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve.
Result Relevancy Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords. It's been about six years since long-tail keywords became a hot SEO property.
Just as the quality and relevancy of sites linking to your documents weighs on the value of that content, so to do the sites you choose to link to. Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but...
Add demographic settings to gain another layer of relevancy. For a few years it seemed that “display advertising” had become something of a dirty word for many in the Internet marketing community. Perhaps they only tested contextual targeting on...
This higher level of engagement and local relevancy also gives local pages an edge up when it comes to Graph Search. Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other...
Seventeen years later, relevancy is still at the core of Google's organic search algorithm, especially when it comes down to backlinks. Even in a post Penguin world, SEO professionals are still asking questions such as:
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
Results also indicated that local relevancy and local offers are the top two reasons mobile users engage with mobile ads. While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low.
Zero relevancy. For extra relevancy, ensure you utilize keyword rich search engine friendly URLs. You can bridge the relevancy gap by creating a website design portfolio page and optimizing your page utilizing your client's key phrases and your key...
Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Some may even say merchants are getting Scroogled with the new Google Shopping setup.
