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Relevancy

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  1. Nuances of Spanish Language Search Marketing

    Having duplicate content can result in loss of traffic, poorer rankings, and lower relevancy for engines. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike.

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    What if you could add another layer of relevancy? PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on...

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    It's the same algorithm that returns lots of different web results, you know a hundred or even a thousand and then with those we just sort them in the order of what we think the trade-off of relevancy versus reputation, so we want something is...