So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic but a better chance for wider distribution and links. By getting those links, you help float the trust, authority, and relevancy of your...
Add depth and breadth to your content, make sure it has value, substance and relevancy and is at least between 700-900 words. Remember quantity only works if quality and relevancy is there as well. Pure spam" is actually a type of spam definition...
Pitch quality over quantity and only relevancy. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin...
Google likes good content, relevancy, and uniqueness. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments.
While the immediacy of physical location may not be as important to a tablet user, location is an essential contextual element that should drive relevancy in everything from ad creative, to targeting strategy.
While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. The point of that whole keyword whiteboard exercise was relevancy.
Watching where the target audience discovers and subsequently shares stories is critical to understanding their true reach and relevancy. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and...
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
MJ: How does social relevancy compare to search relevancy? RG: Social relevancy and trust is measured on the same model that search engines use to measure the authority and trust of websites, as well as the linked connections between them.
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
White hat, relevancy-first tactics don't yield thousands of spammy links, and building a new legacy instead of keeping in line with the old one has taken some real effort. We've all found new approaches that work for us – relevancy, transparency...
Relevancy One area that will certainly be under the microscope as Google looks to improve its semantic understanding is relevancy. Having watched the initial rollout take many by surprise it make sense this time to at least attempt to prepare for...
So how is relevancy determined? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. Search and social media technologies have taken huge strides over the last few...
That’s why the ecommerce experience through the content you create should be all about balancing action with information – usefulness with relevancy – all so your user has an easy and satisfying shopping experience.
So when it comes to link building now, it's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your creative link building efforts.
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by...
Consider the topical relevancy of post-engagement factors: Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve.
Result Relevancy Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords. It's been about six years since long-tail keywords became a hot SEO property.
