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Relevancy

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  1. Nuances of Spanish Language Search Marketing

    Having duplicate content can result in loss of traffic, poorer rankings, and lower relevancy for engines. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike.

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    What if you could add another layer of relevancy? PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on...

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    It's the same algorithm that returns lots of different web results, you know a hundred or even a thousand and then with those we just sort them in the order of what we think the trade-off of relevancy versus reputation, so we want something is...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    So how is relevancy determined? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...