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Relevancy

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic but a better chance for wider distribution and links. By getting those links, you help float the trust, authority, and relevancy of your...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin...

  3. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    Google likes good content, relevancy, and uniqueness. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments.

  4. 3 Keys to Activating an Audience with Smarter Content

    Watching where the target audience discovers and subsequently shares stories is critical to understanding their true reach and relevancy. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and...

  5. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    So how is relevancy determined? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

  7. The Synergy & Benefits of Optimizing Content as You Write

    As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. Search and social media technologies have taken huge strides over the last few...