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  1. Here's What Google's Labeled Search Results Could Look Like in Europe

    Without robust guidelines that guarantee the placement, depth, prominence, and relevance of these links, and guarantee that the selection of competitors will be free from anti-competitive penalties and discrimination, neither measure will make a...

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Survey Feedback Score Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Be where your target audience is online; balance frequency with relevance. Send files and/or a campaign preview link to family and friends to read thoroughly and share candid feedback. Tweak content during the campaign based on feedback or lack of...

  5. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    Relevance before proceeding to help create focus. If you answer “No” or “I don’t know,” research the topic, reader feedback, competitors and the market before proceeding. Each piece you publish must accurately reflect your business and be unique...