While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
To help users quickly assess the relevance of search results, search engines expose additional rich information in the snippets shown below each listing. It is the relationship between structured data and search marketing that is of topic relevance...
Publishers want to know that you will bring value to them in terms of relevance, quality, and traffic generation. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
Let's increase organic traffic by getting lots of web sites to link to us (without a concern about the relevance an quality of those sites). This may or may not be the best thing for you to consider for your website.
Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they're linking to. Your blog is a powerful tool.
Relevance Relevance Flowers.com wins in relevance with it's repeated use of the word "flowers" in its headline and body copy. Could you take 1-800-Flowers.com's relevance, Blooms Today's value and Teleflora's call-to-action to create an ad?
Facebook's Graph Search will have the relevance – and a strong form of relevance governed by the aggregated sentiment of friends. Local search is also a game won on relevance and volume. The true pace of mobile and local search can be seen when the...
The company says that the current proposal fails to correct Google searches relevance for showing its own services in results. There are only two practical ways to remedy the anti-competitive effects of Universal Search: either eliminate the...
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. When thinking about how to manage an emerging (and growing!
Dinan cites local relevance as a primary reason for mobile ad engagement. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's...
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
Follow a handful of threads based on relevance or popularity – prioritization is key. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals.
There is a quality score-esque trade-off of relevance involved. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were...
This all gains additional relevance with Graph Search. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume. But courting a fragmented SMB market (direct and through re-sellers) continues to...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The world of mobile apps is foreign territory to most online marketers.
If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
SEO by the SeaGoogle has been granted a new patent, "Determining relevance scores for locations. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips...
Spring cleaning doesn't just have to apply to your garage; use it to put the life and the relevance back in your marketing. It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the...
