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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. We also have additional algorithms to determine...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Focus on relevance Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The most important factor to Google is the relevance of content. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page...

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    Accelerated scoring of documents for relevance in Bing; The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted a...

  5. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And while that is true to some degree, it is also a view that is dangerously...