The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. When announcing the release of Penguin 2.0, Cutts explained that Penguin 1.0 only analyzed the homepage of a website versus taking...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Every event has the option of creating a custom URL that can be used around the web to promote the event. In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local news outlet and follow the...
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
Build page-level, and competitive web SEO intelligence within the CMS experience. Within organizations SEO marketers have grappled for years with content and technical departments over implementation of SEO changes, templates, H2 tags, timings and...
The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for SEO and web development services for rebranding as well as a 2013 cutting-edge website.
Search Web Traffic Referrals 4. Social Web Traffic Referrals 3. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads...
Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com. There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter.
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed.
Google Catalogs can contain videos, image galleries and web links in addition links from the merchant’s Google Shopping feed. In the upper right hand corner of the screen the web surfer can choose the way the results are displayed.
To do this, run the your redirects through a bulk header checker, such as the one provided by SEOBook or one of the many others that are on the web. Old press release section you stopped using or that was in place before you acquired the site.
Also, my last post covered how to use the web developer plugin to assist with audits. Don’t want older pages sitting on the web for anyone to find. You can also use the web developer plugin (covered in my last post) to check on-page optimization.
Yahoo and DMOZ have proven that two completely different approaches to cataloging the web failed. It's too big and it's not really the web anymore. The techniques and tactics I've used since 1994 are absolutely as effective today as they were then...
To do a simple evaluation, look at visits, transactions, and behavior in your web analytics. While this is in limited release, it's something to keep your eyes on closely if you're a display advertiser.
The web has been based on two things – text and links. To avoid having your company come up short on content, let's take a quick look at the history of web content and trends for 2013. The recent ICOA press release fiasco shows that even a process...
Today, everyone is a link builder, they just don't think of themselves that way, and unfortunately, many web marketers miss the real power of the The Big Change. The fact that almost everyone who is on the web today has the ability to help push...
Designed to reduce web spam, the update initially caused a good deal of consternation for many, with reports of sites unfairly caught in the update. Much of the commentary in the wake of its release also suggested that users believe the change...
The update brings improved search features to the app and on the web, and shows photo and video results at the top of search results. For this new release, we've completely redone the backend and user interface to take advantage of Twitter cards.
The impact of these updates is measurable on individual websites simply through analysis of web traffic. Google’s Penguin 1.0/Panda 3.5-3.6 release in April 2012 negatively impacted 50 percent the study’s 12 groups.
You will very likely find what you seek prominently displayed in web search results, be it NASCAR, NBA, NFL, soccer or Formula 1 racing results. As Google+ continues to gain traction, Google is well attuned for filtering through the noise to find...
