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  1. 5 Rules to Effectively Use Press Releases for Links

    Whatever it is you are announcing accompany the release with additional, in-depth information or a related asset on the site. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Links from their faculty page: Nearly every faculty member has a dedicated faculty page where they host syllabi, course updates, background information, published works, notable accomplishments, etc. Alumni profiles: Gather the school, year, major...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. At Pubcon, which is taking place in New Orleans this week, presenters are providing a...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.

  5. Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

    Google's Richard Slagado, Legal Director, Law Enforcement and Information Security, stated they will release those numbers in a separate report from here forward and to "stay tuned" for those data. These are requests for user-identifying...

  6. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked video on YouTube. Make sure to give the audience enough information so they don't go looking elsewhere...