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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Visitor Value: The Key Metric But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify and overcome your weaknesses relative to your competition.

  2. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). As stated previously, everything in SEO is relative to the competitive set.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. However, our research shows that your quality score is impacted primarily by the CTR of your...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...