So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
If you do download my list of useful SEO articles maybe you can do something more with it; I'd love to know which authors appear most frequently or if there are other sites whose RSS feeds would add value.
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Undoubtedly low value websites linking back with commercial anchors will be under scrutiny and I also always look closely at link trust,” Mason said. As numerous posts have pointed out in recent months it is now about earning those links by...
But I imagine there is much more potential value in testing core ad strategies against one another. Take, for example, a scenario where a certain brand of products has been selling particularly well because of a sale that creates an attractive...
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media.
Any SEO value is a bonus. Google is getting much better at reading these signs, because if no one reads it, Google shouldn't value it either. The domain quality scores for these media sites are very high, but if no one is reading the content, it...
Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. The methodology of halting brand ads on adCenter raises a few eyebrows...
Getting poor value for money relative to other choices When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence: "All right, I’ll give it a...
First of all, search volume is entirely relative. Keyword research is the basis for a lot of what we do in SEO. It’s what helps us decide which pages to make, how to optimize the pages have. They influence navigation, linking, images, meta tags and...
Some examples of this would be products of the same brand, of the same attribute value (the color blue), or the same margin profile. There are a lot of intelligent tools in the marketplace today that can help you understand your pricing relative to...
These are by no means absolutes and are relative to everyone’s unique value propositions and audience, but generally speaking, these are worth thinking about. Remember you only have a few seconds to translate value to a new visitor, so don’t make...
Allocate relative value (e.g.a “click for directions” is worth $1, a “contact form fill” $5, a transaction is the value of the transaction etc.compare other channel’s cost per lead or cost per acquisition/action
It only takes a moment to rid yourself of one of the most common forms of duplicate content and link value dilution. Finding a few of these can result in a few quick redirects to help boost the link value on the domain.
Tools such as Screaming Frog, the SEO toolkit for IIS, Xenu, various plugins, etc.each provide their own unique value proposition. This enables you to quickly see if links are JavaScript-based, if they are relative, absolute, etc.
Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
The resulting figure is the value you can attribute to the keyword variant you were testing within the column. You now need to replace search volume with relative search volume. Once you have obtained the data you can start to build out an Excel...
To find if the keyword you are testing exists within your user behaviour data and return the corresponding time on site or bounce rate figure use a vlookup formula, then in an adjacent column use an if statement to determine the keyword’s score...
The net result being that the attribution model you select materially impacts the way you will value different SEO and SEM initiatives relying solely and directly on conversion. With this “happiness” approach, you can distinguish between the value...
