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Relative Change

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. Many people with image-rich sites were puzzled when their traffic dropped in...

  3. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    The landing page metrics are unaffected by the Google change and are of equal importance to the advertiser," Gupta said. We further expect to be able to infer keyword-level performance by combining landing page performance with relative estimated...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since Apple's Siri release and the launch of its competitor, Google Now, search has become more conversational and relative by displaying results based on the user's previous search intent. Google's Distinguished Engineer Matt Cuts confirmed in...

  5. Google Maps 'Doctor Who' Easter Egg Lets You Explore TARDIS

    TARDIS (which, for those unfamiliar, stands for Time And Relative Dimension In Space) – you can actually “look inside” to see exactly how it appears on "Doctor Who". Landlord a bit quirky but certainly pleasant enough, lots of fun, doesn't mind...

  6. March Madness = Search and AdWords Madness?

    While searches, results, and PPC are reliant upon what is occurring in the world whether it be relative to music, sports, politics, current events, or otherwise, they will always change with the times just as the March Madness tournament verified.