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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Relative shares Relative consumption Content marketing also has an immediate impact on search. The latest updates from Google (e.g. Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, what’s the relative importance of your most important 3-5 product features? What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to...

  4. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    In addition, the tool will display a relative weighting of results between InTitle, InAnchor and InURL factors. Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now...