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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify and overcome your weaknesses relative to your competition. When people find out I’m the author of Google AdWords for Dummies...

  2. SEO Is No One-Trick Pony

    As stated previously, everything in SEO is relative to the competitive set. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Google subsidiary DoubleClick has announced three additional...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The result: Poor search visibility relative to competitors. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Relative shares Relative consumption Content marketing also has an immediate impact on search. The latest updates from Google (e.g. Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in...

  6. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, what’s the relative importance of your most important 3-5 product features? What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to...