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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, what’s the relative importance of your most important 3-5 product features? What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to...

  3. Google Cuts Authorship in Search Results by 20-40%

    By December 19, 2013, it hit a low of 20.03 percent, which is a relative drop of 15.5 percent. This relative drop is definitely in line with what Cutts said at Pubcon. In mid-December, Google rolled out new authorship algorithms designed to display...

  4. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    In addition, the tool will display a relative weighting of results between InTitle, InAnchor and InURL factors. Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Again you want to get a relative ROI and value from what you're producing, and you already have a barometer by way of other pages and traffic. The search community has always been infatuated with content in one format or another, and the saying...