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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    LinkedIn Once you've reviewed different media outlets and Facebook to build your media list, look up these journalists on LinkedIn. It can cost as little as $24 a month for three InMails per month and is worth spending a few bucks to test them out...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Build stronger relationships. Social Channels: Facebook and Twitter are the "must do" channels.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    LinkedIn? Which publisher relationships are direct? Which are third-party relationships? Twitter? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices. Foster close ties to academia in the region by developing...

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...