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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. Quite often, event marketing is handled by employees who aren't directly connected...

  2. 7 Reasons Your Blog Sucks & How to Fix It

    Give back and build relationships through spotlights and group interviews. That’s what sales-driven landing pages are for. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to...

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    So using "jaguar", "predator", "jungle cat", "carnivore", and "claws" in the same content will help the algos learn the relationships. When an entire document speaks to the characteristics of a jaguar, the algorithms will be able to learn...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. Just because BuzzFeed is successful at packaging...