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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Search results beware and be aware, customer service...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Leveraging personal relationships with like-minded industry professionals, especially bloggers, is a very effective tactic that is commonly under-utilized in enterprise environments. It's always best to leverage personal relationships whenever...

  3. Last-Minute SEO - Here Come the Holidays!

    These can be done through networks or even direct relationships with the affiliate themselves. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    What Can Traditional PR Teach the Digital World About Relationships? Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...

  5. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers...

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Put in the time to continue to foster these relationships and eventually you could reach the ideal point of being their...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Build stronger relationships. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.