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Relationships

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  1. Your Job Is to Make Google Look Good

    They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this leads to greater revenue for Google. Yes, that's right, if you want Google traffic, your job is to make...

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  2. Ossiam rewarded for innovation in strategies

    While others launched multiple strategies in a battle for market share, Ossiam pursued a policy of less is more, backing a few winning ideas and building relationships based on achieving consistent risk-adjusted returns.

  3. Network investment works for Raiffeisen Centrobank in CEE

    Although RCB transacts around 80% of its business within the group, it has strong relationships with some third-party distributors. RCB is winner of central and eastern Europe award Raiffeisen Centrobank is facing growing competition in individual...

  4. The secrets of successful energy trading firms

    For example, their extensive client relationships in commodity markets and ability to access cheap funding have typically given them an edge in developing their business. For the past 20 years, Energy Risk has reported on the many ups and downs of...

  5. New role for Okazawa at BNPP, and other recent job moves

    Stephanie Marelle has been appointed head of Hong Kong, responsible for client relationships and service delivery, in addition to her role as head of clearing and custody services in Asia-Pacific. Job changes in the derivatives, regulation and risk...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Search results beware and be aware, customer service...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Leveraging personal relationships with like-minded industry professionals, especially bloggers, is a very effective tactic that is commonly under-utilized in enterprise environments. It's always best to leverage personal relationships whenever...

  8. Last-Minute SEO - Here Come the Holidays!

    These can be done through networks or even direct relationships with the affiliate themselves. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    What Can Traditional PR Teach the Digital World About Relationships? Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...

  10. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...