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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Marketers need product feeds, their search...

  2. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. You may not have millions to invest, but there are plenty of customer relationship management tools available to...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Use social accounts on Facebook, Twitter, YouTube...

  5. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Taking it a step further, you can then work toward connecting these individuals to your email and CRM systems to truly capture the full picture. Essentially, you're building relationship profiles for the individuals who interact with or about your...