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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional messaging are up to 20 percent more...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    If the relationship is strong, you could then get the option to connect with them directly and ask permission to send them your pitch. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as...

  3. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  4. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. Kevin Milani, VP of Digital Marketing for Virtual Marketing...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    What about interpersonal relationship factors that could be at play between the clients of WordStream and their individual reps? The research essentially looked at whether women's expertise was valued less than men's in a business environment where...

  7. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.