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  1. Influence the Influencers: The Magic of Co-Created Social Content

    When it comes to co-creation of content, it's all about the mutually beneficial relationship. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through all of the...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. It's a valuable way to reach their customers and they're behind the...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This mutually beneficial relationship will create access to clients of Yandex to...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Overall Agarwal received a few nice links, great visibility from a prominent member of the industry, and created a new relationship. Solving problems for free is the core of what Rand Fishkin of Moz calls "investing in non-measurable serendipitous...

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Branded Apps: Usage of branded apps, although some people have a love-hate relationship with them, has been increasing greatly. Email marketing: Sixty-six percent of those surveyed said they make purchases or take advantage of promotions they...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    One fact has become clear: It's imperative that marketing and sales work in concert in order to gain the full advantage of how today's landscape impacts the relationship with prospects and customers. For many brands, SEO, social media, email...