SEO News

Relationship Marketing

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  2. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. Kevin Milani, VP of Digital Marketing for Virtual Marketing...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    What about interpersonal relationship factors that could be at play between the clients of WordStream and their individual reps? The research essentially looked at whether women's expertise was valued less than men's in a business environment where...

  5. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  6. Influence the Influencers: The Magic of Co-Created Social Content

    When it comes to co-creation of content, it's all about the mutually beneficial relationship. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through all of the...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. It's a valuable way to reach their customers and they're behind the...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This mutually beneficial relationship will create access to clients of Yandex to...